Tuesday, July 9, 2013

BMW i3 ~ Sustainability is core value (GIZMAG)

Cradle-to-grave sustainability is at the core of BMW's new i3 
When the i3 concept was unveiledalongside the i8 coupe concept back in 2011, it was the i8 that hogged the spotlight in commercials and Mission: Impossible – Ghost Protocol. But BMW engineers were hard at work in Germany developing real world production plans for the i3 and BMW is now set to put its first fully electric vehicle into mass production by the end of 2013. But the wee urban EV plays only a small part in BMW’s overall sustainability program.
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