Thursday, December 27, 2012

RBR ~ a quick rise to stardom (Autoblog)

Red Bull Racing looks back on its young but impressive history

Red Bull Racing Review
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Posted Dec 26th 2012 7:57PM
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It's been said that Red Bull is a marketing company that happens to sell energy drinks, and it's an argument that is not without merit. After all, nearly every form of motorsport (in addition to non-engine-powered sports) has some sort of sponsorship deal with the Austrian drink maker, and nowhere is that more recognizable than in Formula One.

Underlining that point is the video below. In it, you'll see how, in just five years' worth of time, Red Bull Racinghas gone from an unknown quantity to the undisputed team to beat at the pinnacle of motorsport. Sure, RBR can't boast nearly as much history and tradition as teams like FerrariMcLaren and Lotus, but it sure is hard to argue with its results.

Check out the full 30-minute video below.

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