DREAM .... no no no GREEN Police - CheapTrick (Autoblog)

Audi gets Cheap Trick to re-record Dream Green Police for Super Bowl ad, download it now for free

by Sebastian Blanco (RSS feed) on Feb 4th, 2010 at 6:20PM

Audi's Green Police Super Bowl ad for clean diesel technology and the A3 TDI has gotten a bit of negative attention, but some parts of the campaign have gone unnoticed. For example, did you know that none other than Cheap Trick provided the soundtrack for the ad? They did, and the band even went back to the studio to re-record their hit Dream Police as, surprise, Green Police. Maybe this is why names like Eco Police or Enviro Police – names that wouldn't have caused any sort of uproar – were not chosen.

Audi of America's chief marketing officer, Scott Keogh, said in a statement that:

We have no doubt that viewers will walk away from the Super Bowl with that song playing in their heads. It is certain to make the environmental message behind the Green Police ad hard to forget.

You can hear for yourself by listening to the track and/or downloading the MP3 after the jump. See a teaser video for the Green Police campaign here.

[Source: Audi]

Read more →